Premier Product & Content Marketing

20 years combined content, product marketing, and writing experience. Whether you’re looking to enter a new market, launch a new product, or create some compelling content, I am your gal! To learn more about how I can help your business succeed, schedule a free 30-min consultation today.


Services

  • Product Messaging and Positioning

  • Content Marketing and Email Marketing

  • Go-to-Market Strategy

  • Content Creation/Sales Enablement

Certifications

  • Copyblogger Content Marketing Certified

  • PMA Product Marketing Fellowship Leader

  • PMA Customer Research Certified

    See all certifications

Track Record

  • Scaled company from $19M to $60M ARR in 2 years while maintaining profitability.

  • Built several customer activation and retention programs (including GTMs) that led to 50% decreased churn and 40% increased product activation.

More about me


Client Testimonials

Melissa has been instrumental in strategizing and delivering key marketing efforts for Access. She led a team of designers, writers and project managers to develop scalable solutions to engage and drive product adoption. Several of these creations included: A weekly client notification newsletter, a web portal for delivering creative assets, developing and executing largescale marketing campaigns, canned marketing toolkits & playbooks, effective email strategies for both member onboarding and ongoing engagement messages, client facing webinars just to name a few.

In addition to Melissa's contributions, I found Melissa to be a client advocate. She deeply cares about the end customer and figuring out solutions to engage the champion with Access as well as deliver tools to help them successfully market the benefits. She's thoughtful in her approach and has a deep passion for delivering effective results.

Melissa has been a key asset in helping advance our overall marketing deliverables and in re-imagining how we outreach to client champions. I'm so grateful for all of her dedication and efforts in helping our company grow in the area of marketing.”
Emily Hayes, VP of Strategic Partnerships

Melissa is a very dynamic marketing professional who has a keen sense of the emerging trends across various industries. She is also a detailed oriented professional who ensures customer satisfaction through rigorous execution on her commitments. Melissa is a joy to work with and is a true product marketing leader with a proven track record for building high performing teams, programs, and processes. Her work ethic, attention to detail, and professionalism set her apart from the rest!” Scotty Badger, National Sales Director, Access Development

“Melissa brings all the skills, passion and abilities of a driven marketing strategist to Streampage, and the creative team. I have always been impressed with her hard work and desire to bring the best to the table. She is always bringing up the latest stats and information to ensure our team has what it needs to be successful and stay ahead of our competitors. Finally, and not least, she’s also a pleasure to work with and always brings a smile and passionate energy to the group.” Eric Barkle, Creative Director at Vasayo

"Melissa is a delight to work with. She is a skilled email copywriter who understands B2B marketing very well. Not only that, but she is what I call a real pro: never misses a deadline, always comes back quickly with any edits and is very responsive. I would hire her again without a second thought." - Marie-Claude Ethier, B2B Copywriter

"Melissa is a gifted writer and strategist, and I couldn't be more pleased with the product she created for my company. She really listened to me; made sure she understood my needs, questions, and concerns; and then addressed each issue with integrity. If she didn't know the answer, she knew where to go get it. She lit a fire under me when I needed it, and we got the project done in less time and with far less stress than I expected. I cannot recommend her highly enough." - Aimee Anderson, Owner of Type A